Is My Website “Findable”?
Can your customers find your website?
Have you ever heard the phrase “that’s harder than finding a needle in a haystack”? Well, anymore, that aptly describes getting your website found in the search engines. So how do I make my site rank well - consistently?
Gone are the old ways.
I can remember the days when good design and good content, and a keyword meta-tag filled with quality key words were all you needed to get your site found and indexed by the search engines.
Today, the rules and definitions of what makes a highly optimized web page are constantly changing. And the search engines all have different methods of determining a good site.
So what’s the key? How can I make sure my site is being found and ranked well? Over the next few newsletters, we are going to explore this topic in depth.
As we begin, the first - and most critical part to SEO (Search Engine Optimization) is understanding how your customers will look for you. You can have the most wonderful product or service in the world, and the best looking website … but if you’re not being found, what good is it doing you?
Getting the right emphasis in the right place.
How do I know what my customers are looking for? I need to understand what their wants and needs are. When they turn to the internet - specifically the search engines - looking for a product or service, it is usually because they have certain issues or pains that they are trying to address. You need to understand what those are, and build your site (or at least a landing page) around those issues/needs/wants.
Search engines are a fantastic tool in getting potential customers to find you. But don’t forget that this is only one piece of a very big puzzle. To have a truly successful website, you must meet the needs and requirements of your customers - not just the search engines!
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