Web Marketing: Is My Website doing its job selling?
Web Marketing: making my site do its job
One of the surprising things I’m running into alot these days is how many businesses don’t realize that their web site is a crucial part of a marketing startegy.
Let’s ask a very basic question: What is the purpose of marketing? Many people believe it is simply trying to sell your product or service to a potential customer. May I respectfully submit that’s not it at all! It is about helping your customer succeed at building their business and making a profit - and convincing them that you care about helping them do just that.
In our last issue we asked you to take a hard look at your website. Is it all about you … or is it about your customer? Look at your site from the perspective of a potential customer who is coming to you with a need/want/pain. As they look at your site, do they get the feeling that you care deeply about them, or are you trying to convince them why you have the best product or solution?
I want to encourage you to take a look at your marketing strategy. It might help to answer a few questions:
- What does my product/service have to offer that will help my customer succeed in their business? You need to peak their interest by addressing their need/desire.
- What benefit(s) does my product/service provide to my customer? Remember, people buy benefits, not features
- How can I state my benefit(s) in such a way that are not only believable, but accepted beyond a doubt?
- Is my product/service interesting? How can I make it interesting? Remember, people aren’t interested in your advertising, they are interested in your product/service and if/how it will meet their need.
- How can I motivate my customer to get involved? There must be a call-to-action … something that gets them to Click Here or Call Now.
- Am I communicating clearly? Remember that although you know what you’re talking about, your potential customer may not. Are they getting the main point?
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