Search Engine Optimization (SEO): how to make my website rank well in the search engines
Optimize your Title Tags for the search engines
So you’ve carefully chosen your top keywords and phrases, AND you’ve made sure your file names are optimized (see previous posts). Now what?
Now we need to look at your page Title. The title tag has always been one of the most important elements in achieving high search engine rankings. You see, search engines use the text found in the title tag as their primary means of determining what the content of that web page is about. And it’s what you see as the clickable link in the search engine results page.
If all you did was fix the title tags of your pages, you could see quick and appreciable changes to your rankings (although there is definitely more you should do - which we will share later). And because the words in the title tag are what appear in the clickable link on the search engine results pages, changing them may result in even more clickthroughs.
The text used in the title tag also appears at the top of a web browser when someone is visiting that particular page. Just look at the top of your browser, the next time you’re on the internet, and look at the text in the blue bar - that’s from the title tag.
You would be surprised at how many websites have the word “Welcome” as their Title on their home page (as of this writing, Google found 922,000,000). “So what should I put in my title tag?” you may ask.
Title tags should always contain specific keywords. For example, if your company is “Amers & Sons Inc.,” a manufacturer of Red Widgets in Denver, you shouldn’t just put your company name in your title tag, but instead use something like “Amers & Sons Inc. - Red Widgets Manufacturer in Denver.”
Each page of your site should have its own unique page title. What dictates the text you should use in the title? It’s the content of that page. Always make sure that the title of your page is descriptive of what that page is about. For example, the products page for Amers & Sons used to be “Our Products”, but when optimized reads “Red Widgets - all makes and sizes by Amers & Sons, Inc. of Denver”.
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