Web Marketing: how to benefit from LinkedIn
It has been conservatively estimated that there are over 20 million business professionals on LinkedIn, representing over 150 industries. Yup, you read right … 20,000,000! So what is so fantastic about LinkedIn and should I consider jumping on?
Lets start by asking a very basic question. What exactly is LinkedIn?
- LinkedIn is an online network of experienced professionals from around the world. Through this ever-growing network you can:
- Find potential clients, service providers, experts on almost any subject, and partners who come highly recommended
- Be found for business opportunities
- Discover inside connections that can help you increase your expertise and close deals
- Get introduced to other professionals through the people you know and expand your own network
The mission of LinkedIn is simple: help you be more effective in your daily work and open doors to opportunities using the professional relationships you already have. But how does it work?
- Register for a FREE LinkedIn account. That’s right, it’s free! And no, you don’t have to purchase some upgrade to make it work. Just click here to join!
- Create a clear and consice profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners.
- Add connections to your profile by inviting trusted contacts to join LinkedIn and connect to you.
It’s that simple!
I know, there’s still at least one more nagging question: how is this going to benefit me? The key is your network.
- The network you build starts with your connections, people you know, have done business with, and trust.
- They, in turn, build a list of trusted connections - some you may know, most you wont.
- That list of connections has their own list as well.
And from that 3-tiered list, amazing things begin to happen! Like what, you ask? Stay tuned to our next edition for much more!
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