Doxia Web Design

Is your site findable?

Search Engine Optimization (also known as SEO) is the process of setting up your website so that it ranks well in the search engines for specific keywords.

Is SEO really necessary?  You bet!  If you are going to have a well-rounded Internet marketing strategy, you must optimize your site for the search engines.  We call it, making your site “findable”.  One very important thing to remember is that SEO is not a one-time-event.  In order to stay competitive and rank well, your website must have an on-going SEO program.

It is also important to understand that SEO is a process - it takes time.  It takes time to optimize the site properly, time to submit it to the search engines, time for the search engines to index and rank your site, and time to maintain your site and keep it optimized.  Having said all that, the rewards can be worth the effort.

So what’s involved in SEO?  What things can I do to make sure my site is not only indexed by the search engines, but is also ranking well on the keywords I have chosen?  Here are a few things you should do:

• Optimize your keywords, title tags, alt tags, header tags, content
• Create optimized landing pages focused on specific key words/phrases
• Update your site regularly and resubmit to the search engines
• Future-proof your site
• Get a verified business listing on Google maps
• just to name a few

In this blog, we plan on sharing with you detailed tips on how to optimize your site.  Now, we know that typically people don’t like to read alot on the internet.  So we are going to share these with you in short bursts.  As always, if you want more information, please feel free to contact us anytime!

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This entry was posted by Steve on Saturday, January 24th, 2009 at 3:22 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.